On August 19, 2020, Netflix began promoting a French film called Cuties, which was set for worldwide release on September 9, 2020. The film (originally called Mignonnes) by French Senegalese director Maïmouna Doucouré and Netflix’s marketing campaign brought about worldwide criticism, petitions to remove the film from Netflix, and campaigns to #cancelNetflix due the public’s concerns that the film promotes the sexualization and commercial sexual exploitation of children and appeals to the appetites of pedophiles.
On September 23, 2020, a grand jury indicted Netflix for the “promotion of lewd visual material depicting a child.”
Although Doucouré has stated that her intention was “to show that our children should have the time to be children, and we as adults should protect their innocence and keep them innocent as long as possible,” in the making and promoting of the film, young girls were exploited in the process and continue to be exploited every time someone views the film. The lead actress is just 11 years old.
Imagery in films like these normalize the sexualization of children and are legal forms of online child sexual exploitation. Individuals and companies are profiting from the exploitation of children in this film. Exploiters can easily take images and videos from this film and upload them to sites profiting from commercialized sexual abuse imagery of children. In addition, with children watching films like these, they are being exposed to and influenced by sexualized behaviors and media representations of children.
Child Sexual Abuse Material (CSAM)
As a society, we need to take a stand and draw the line against media imagery that fuels the demand for the commercial sexual exploitation of children. According to the National Center for Missing and Exploited Children (NCMEC), their CyberTipline has received over 65 million reports of the online exploitation of children, 312 million images and videos have been reviewed, and over 18,900 victims have been identified by law enforcement. NCMEC further reports that survivors of Child Sexual Abuse Material (CSAM) “speak to the long-lasting damage and impact of their images and videos being circulated on the internet.
The lack of control of both the files’ existence and circulation leaves the survivors struggling in their recovery.” In 2018, “teen” was one of the Top 10 search terms from the most consumed pornographic website. During the COVID-19 pandemic, the National Center for Missing and Exploited Children reports that “[s]ome child traffickers adjusted to the reluctance of buyers to meet in-person to engage in commercial sex. Some traffickers are now offering options for subscription-based services in which buyers pay to access online images and videos of the child.”
The sexual abuse imagery of children exists because there is a demand for it. Let us fight to protect the dignity of children, especially in media, imagery, and the internet.