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ZOE Japan Brings Awareness to Tokyo Olympics

With UK nonprofit, It’s a Penalty, ZOE Japan worked on the frontlines of a large-scale human trafficking awareness campaign for the Tokyo Summer 2021 Olympics, held July 23rd through August 8th.

 

“We are excited to have worked together with It’s a Penalty to raise awareness of human trafficking around the Tokyo Summer Olympics,” said Hiromi Hataji, ZOE Japan Regional Director.

“We prepared various campaign materials and distributed videos, posters, and other awareness materials at airports, train stations, participating hotel groups, and other key locations. The ZOE Japan team also established a new call center that was used during the Olympics and that we will continue to use ongoingly. We have received calls from concerned family members and directly from potential survivors of human trafficking.”

ZOE Japan is spearheading the call center and owns the number, but support for survivors is provided in collaboration with other NPOs that are also members of JNATIP (Japan Network Against Trafficking In Persons).

“By utilizing this professional network, we are able not only to provide support to children but also to connect adult survivors with specialist organizations that can support them,” said Hiromi.

“The call center number is the official number used for the It’s A Penalty campaign, providing a great amount of exposure.  And, now that the Olympics are over, we are continuing to use the same call center number for cases related to children.”

Learn more about the Tokyo Olympics human trafficking awareness campaign.

 

It’s a Penalty campaign video shown on the Tokyo Metro, the Haneda Airport, Shibuya Crossing, on Emirates, Japan Airlines, and Cathay Pacific Flights.

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